Graphic Communication

A Level

When do I start studying for this qualification?

September 2019

 

For how long will I study?

For two years.

 

What is this course about?

Graphic communication conveys information and ideas through visual means. The critical element for a graphic designer is the effective communication of a message or idea through the organisation of images and words. Graphic designers need to understand user and audience needs and how they respond to various forms of visual communication. 

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What topics will I study?

  • Interactive media 2019 

  • Advertising 

  • Packaging design 

  • Design for print 

  • Illustration 

  • Communication graphics 

  • Product identity  

  • Multimedia 

  • Motion graphics. 

 

Drawing and other materials processes: 

Drawing in the context of graphic communication forms an essential part of the development process from initial idea to finished product; from rough sketches to diagrams setting out designs, including digital drawings. Students should use a variety of tools and materials, as appropriate, for recording their surroundings and source materials. 

 

Contextual understanding and professional practice: 

Students should incorporate contextual investigation and translation as  

inspirational starting points for their development work. They will consider the work of others and use understanding gained to inform the progression of their own personal creativity.  

 

When undertaking work in graphic communication, students will be 

required to engage with:

  • A range of materials and tools for graphic communication, including, where appropriate, digital media. 

  • Ways in which information and ideas can be effectively communicated through an organisation of images and words. 

  • How audiences may respond to the use of words, images and formal elements, with particular reference to colour, shape and composition. 

  • The basic typographical and layout requirements for digital and print-based products. 

  • Historical and contemporary themes and sources.

How will my work be assessed?

At A Level for component 1 you will develop work for a personal investigation into an idea, issue, concept or theme. This will consist of a portfolio of work supported by written material. This will count for 60% of your total A Level mark.

  

In component 2 you will produce personal work in response to one of eight exciting starting points which counts for 40% of your total mark.

 

Your work will be assessed by your teacher throughout the year with written and verbal feedback given. At the end of the course both components are internally marked and externally moderated. 

 

All work is assessed with reference to the four exam board set criteria:  

  • Develop ideas  

  • Explore media  

  • Research, record, analyse, review 

  • Present outcomes. 

 

You may be assessed for an AS qualification in this course at the end of your first year as a measure of your progress.

Related courses on offer at college.

  • Digital Media CAMTEC

  • Film Studies A Level

  • Fine Arts A Level

  • Media Studies A Level

  • Photography A Level

  • Textile Design A Level

What have I got to do in order to do well?

  • Be creative and inventive with a variety of materials and techniques. 

  • Manage time efficiently to complete all practical and research tasks. 

  • Learn by exploring the work and ideas of other artists, designers and illustrators. 

  • Be prepared and equipped for all lessons.   

  • Record feedback and act upon it to move on creatively. 

  • Record Primary Research from Life. 

  • Keep up to date with design magazines such as ‘Aesthetica’ and ‘EYE’.

Popular university courses taken with Graphic Communication A Level

  • Animation 

  • Digital arts 

  • Graphic communication 

  • Graphic design 

  • Graphic and communication design 

  • Media design 

  • Illustration 

  • Printmaking 

  • Packaging design 

  • Typographic design

“We are frequently given individual advice on the development of practical ideas and introduced to inspiring sources.” 

What skills will I need to develop during the course to succeed?

You will need to develop good practical skills in terms of gathering visual sources and using graphic communication techniques and processes. 

 

You will need to learn to be enquiring and analytical when looking at the work of other designers and illustrators, and making connections to your own work. 

The course will introduce new techniques and processes assuming you have not used them before. If you have previous knowledge you will be able to build on it, extending your skills and ideas.

Are there any specific entry requirements?

You will need a minimum of five GCSEs at A*- C grade or 9-4 grade, including Art and Design or Graphics. Students who do not have Art and Design or Graphics GCSE will be invited to college to do a short practical task before being accepted on the course. 

What are the lessons like?

A range of teaching and learning styles is used during the course.  Group briefings, slide shows, practical demonstrations, research tasks, discussions, group and individual critiques.

  

For much of the course you are working on individual, practical projects. Mac based ICT or research based tasks also occur on the course. 1:1 support is available to all students.

Is there a similar qualification to this one? If so how do I choose between them?

There are four Visual Arts subjects: Fine Art, Graphic Communication, Textiles and Photography. Each follows the same specification and requires the development of a creative approach but a range of different techniques are learnt in each subject. There are different entry requirements.

 

Are there any other qualifications which combine particularly well with this one?

Graphic Communication is a great companion to all other subjects as creativity, imagination and problem solving skills can give you great ideas for your other subjects, and be transferable skills that are looked upon favourably by universities and employers. 

Employment & apprenticeships
opportunities after college

  • Advertising 

  • Animator 

  • Designer for film and television 

  • Exhibition designer 

  • Illustrator 

  • Interior and spatial design 

  • Marketing 

  • Publishing 

  • Production designer 

  • Scientific or medical illustrator 

  • Studio manager 

  • Teacher 

  • Typographer 

  • Web and app designer

 
 
 
 
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